Gianduja, one of our most beloved flavors of Mora Ice Cream, is also one of the least well known. Gianduja (pronounced jhe-yan doo yah) is a smooth spread made of chocolate and ground hazelnuts. Wikipedia elaborates: Gianduja is a sweet chocolate containing about 30% hazelnut paste, invented in Turin by Caffarel in 1852. It takes its name from Gianduja, a Carnival and marionette character who represents the archetypal Piedmontese, a native of the Italian region where hazelnut confectionery is common. We tell Mora Iced Creamery customers this sweet chocolate ice cream is made with roasted hazelnuts and has a Nutella-like flavor. They tell us, "Yum!"